Rohit,
Great pic!
Sometimes we struggle between urgency & importance. I have a renovation, and I'm avoiding doing the client references, to ensure the company is legitimate.
What's urgent now, is clearing the garden to transplant the flowers from the project space. If I don't do that, the rain will delay the transplant, and the flowers are growing quickly with intense heat.
What's urgent is taking precedence over the important client references. It's just a matter of an hour before I return to the due diligence of client reference checking, which is more difficult, but I can continue later in the day.